The tools we use at East Rock Metrics weren’t built for agencies—they were built by and for in-house digital marketers who needed fast, meaningful answers. That’s why every report, dashboard, and alert we design is laser-focused on actionability. No fluff, no filler—just the insights you need to move quickly and decisively.
From campaign performance to competitive benchmarks, our tools are built from the ground up to support decision-makers who don’t have time to wade through noise. We deliver reporting infrastructure that empowers your team to optimize spend, test smarter, and generate measurable search marketing results.
Automation should save time, not create more work. Yet many platforms generate automated reports that overwhelm teams with generic metrics and cluttered dashboards. At East Rock Metrics, we design automation with purpose—curated, contextual, and always tied to your specific objectives.
We filter out the noise before the report even hits your inbox. Whether it’s surfacing underperforming keywords, highlighting conversion anomalies, or flagging new opportunities in your ad copy, our automation works in service of clarity. You get high-signal insights delivered in the format you prefer—so your team can act, not overanalyze.
Data access isn’t the problem—it’s data overload. The real challenge today is making sense of the flood of numbers coming from SEO tools, ad platforms, and analytics dashboards. That’s where East Rock Metrics comes in.
We help you connect the dots by unifying your data sources, automating keyword and SERP crawls, and using AI to synthesize large datasets into actionable narratives. Our goal isn’t just to give you stats—it’s to tell you what they mean. When your team sees the full story, from search trends to strategic gaps, they’re equipped to drive campaigns forward with purpose and precision.
A combination of AI, integrated data, and automated reporting saved 20 hours per month and empowered one person to do a full team's work.
Learn how integrating your data sources can provide actionable insights for your team.
Explore content tactics designed for the evolving digital landscape.