Overview

East Rock Metrics ("we," "us," or "our") operates eastrockmetrics.com. This policy explains what information we collect when you visit our site, how we use it, and your rights with respect to that information. We keep this simple because we're a small business and we don't do anything unusual with your data.

Information We Collect

Contact Form Submissions

When you submit our contact form, we collect your name, email address, and message. This information is processed through Getform.io and delivered to us via email. We use it solely to respond to your inquiry.

Analytics Data

We use Google Analytics 4 (GA4) to understand how visitors use our site. GA4 collects data such as pages visited, time on site, general geographic location, and device type. This data is aggregated and anonymized — we cannot identify individual visitors from it. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.

Cookies

Our site uses cookies placed by Google Analytics to track session data. We do not use advertising cookies, tracking pixels, or any other third-party cookies beyond those required for analytics. You can disable cookies in your browser settings at any time.

Third-Party Services

We use the following third-party services, each governed by their own privacy policies:

  • Google Analytics 4 — website analytics
  • Getform.io — contact form processing

We do not sell, rent, or share your personal information with any other third parties.

Data Retention

Contact form submissions are retained only as long as necessary to respond to your inquiry. Analytics data is retained in accordance with Google Analytics default retention settings (14 months).

Your Rights

You may request access to, correction of, or deletion of any personal information you have submitted to us by contacting us at [email protected]. We will respond within a reasonable timeframe.

Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

Contact

Questions about this policy? Reach us at [email protected] or through our contact form.